He knows when you are sleeping...

Maybe it's Grinchy of me to say so, but this Santa letter-writing program seems like an excessive amount of effort to put into reinforcing a bunch of toddlers' beliefs in the existence of a man who doesn't exist. Why is this easier/more authentic than parents forging their own letters to their children? Why do we strive for authenticity in letters to children from fake men? If a kid knows the meaning of a postmark, why not just surrender the truth, why pour all these resources into delivering hard (fake) evidence to continue to pull the wool over their little baby eyes ("Oh, little child of mine, you think I lied about Santa Claus' existence?? Well well well check out this official US postal service postmark! NORTH POLE!! Told you so!!")? I mean seriously what is the point of all this postmarking. Just write a fucking letter and deliver it to your child. Otherwise your child may get tangled up in a dirty correspondence with a sex offender elf. Ho ho ho.